What do you think when you see this ad?

It's catchy, pink background, bright colors. You look at the woman, you scan her quickly from top to bottom, you think it's an ad for staying fit or for a new gym opening, you turn to the next page, you walk away, or you just throw it in the garbage.

However, if you are still looking at it, you then read the text 'Koodo Mobile', it gives you a summary of what it is - an affordable phone plan, but does it really want to make you sign up for a plan?

Personally, no. To start, the pink background, the outfit, the thing near her shoes(don't know what it is) and the name 'Koodo Mobile', the name just doesn't work. I don't fine it serious. Is this ad targeted for teenagers only? I wonder. But we all want some cheap phone plan!

They should just change the ad format and the name, get more serious with their business, and they could be a competitor.